Ad exchange. Beacons. Cost per media property. Contact strategy. Content-based advertising⏎
Creepy factor. Broadcast email. Ad suppression. 1:1 marketing. Cpm⏎
Brinker's map. Accepted (aka delivered) rate. 2nd party data. Break even (be) response rate. Creepy factor⏎
Ad serving. Attribution modeling. Conversion rate. 3rd party data. Access⏎
Attribution. Channel. Addressability. Ad exchange. Content management⏎
Accuracy. Cumulative cost per lead. Algorithm. Buy one, get one (BOGO). Abandon rate⏎
Attribution model. Algorithm. Absolute minimum test size. Addressable advertising. 360 degree customer view⏎
Contextual advertising. Content-centric lead nurturing. Cpm. Call-to-action. Creepy factor⏎
Average revenue per user (ARPU). Content-based advertising. Customer experience (CX). Cost per media property. Abandon (outbound)⏎
Cross referencing. Average revenue per user (ARPU). Abandon rate. Believability and reputation. Accepted (aka delivered) rate⏎