Brinker's map. Customer effort score (CES). Call-to-action. Cookies. Ad exchange⏎
Ad suppression. Closed loop analysis. Conversions. Cookies. Average revenue per user (ARPU)⏎
Ad server. 360 degree customer view. Customer experience (CX). Campaign management. Break even (be) response rate⏎
Add-on items. Ad server. 2nd party data. Cumulative cost per lead. Call-to-action⏎
Cpm. Content-centric lead nurturing. A/b split. Broadcast email. Contextual advertising⏎
Customer experience score. 3rd party data. Accuracy. Cost per media property. Customer effort score (CES)⏎
Customer experience (CX). Closed loop analysis. Abandon (inbound). 360 degree customer view. Amount of data (coverage)⏎
Cross-device marketing. Ad suppression. Closed loop analysis. Call-to-action. Broadcast email⏎
Collaborative filtering. Allowable acquisition cost (AAC). Attribution modeling. Call-to-action. Current state⏎
Campaign management. Customer acquisition cost (CAC). Customer experience (CX). Addressability. 3rd party data⏎