Customer experience (CX). Content-centric lead nurturing. 1:1 marketing. Customer acquisition cost (CAC). Cross-channel/multichannel/omnichannel marketing⏎
Addressable advertising. Clusters. Broadcast email. Accepted (aka delivered) rate. Ad server⏎
Ad network. Ad suppression. 24x7 staffing option. Attitudinal data. Content management⏎
2nd party data. Cookies. Break even (be) response rate. Amount of data (coverage). Ad server⏎
Campaign management. Cumulative cost per lead. A/b split. Addressability. Accepted (aka delivered) rate⏎
Click through rate (CTR). Ad server. Abandon (inbound). Cost per media property. Contextual advertising⏎
Brinker's map. Amount of data (coverage). Addressability. 2nd party data. Cost per media property⏎
Chaid. Attribution modeling. Current state. Customer experience score. Absolute minimum test size⏎
A/b split. Channel. Call-to-action. Broadcast email. Amount of data (coverage)⏎
Addressable advertising. Cost per media property. Ad serving. Concise representation. Contextual advertising⏎